Predictive Analytics – How to Tell the Customer’s Story

Predictive Analytics – How to Tell the Customer’s Story

What are Predictive Analytics? Predictive analytics utilise statistical techniques including predictive modelling, machine learning, and data mining to make forecasts about future events. For businesses, predictive analytics can exploit patterns found in historical and transactional data to identify potential risks and opportunities. The predictive models created then guide decision making for future product development and marketing campaigns. Predictive Analytics can, in addition, detect customer issues and […]