Predictive Analytics – How to Tell the Customer’s Story

Predictive Analytics – How to Tell the Customer’s Story

What are Predictive Analytics? Predictive analytics utilise statistical techniques including predictive modelling, machine learning, and data mining to make forecasts about future events. For businesses, predictive analytics can exploit patterns found in historical and transactional data to identify potential risks and opportunities. The predictive models created then guide decision making for future product development and marketing campaigns. Predictive Analytics can, in addition, detect customer issues and […]

 
The Current State of Email Marketing Strategy

The Current State of Email Marketing Strategy

In a survey by Pure360 over 600 email marketers answered questions to ascertain the present position of email marketing strategy. The survey consisted of a breakdown of email marketing best practices. These included question on using autoresponders and tracking email analytics to leverage great conversions rates. Insights Into Email Marketing Strategy Further insight was provided […]

 
How to Set Up Autoresponders in Interspire

How to Set Up Autoresponders in Interspire

This email marketing tutorial is in response to a number of clients that I have that are using Interspire Email Marketer as their sending application. What is an Autoresponder? An Autoresponder is one of the most valued tools in the email marketer’s arsenal. They allow you to program a series of emails to automatically send […]