The Current State of Email Marketing Strategy

The Current State of Email Marketing Strategy

In a survey by Pure360 over 600 email marketers answered questions to ascertain the present position of email marketing strategy. The survey consisted of a breakdown of email marketing best practices. These included question on using autoresponders and tracking email analytics to leverage great conversions rates. Insights Into Email Marketing Strategy Further insight was provided […]

 
How to Set Up Autoresponders in Interspire

How to Set Up Autoresponders in Interspire

This email marketing tutorial is in response to a number of clients that I have that are using Interspire Email Marketer as their sending application. What is an Autoresponder? An Autoresponder is one of the most valued tools in the email marketer’s arsenal. They allow you to program a series of emails to automatically send […]

 
Optimove Review – Optimise Customer Lifetime Value for Your Business

Optimove Review – Optimise Customer Lifetime Value for Your Business

Optimove works by harnessing customer behaviour and applying an algorithm that accurately predicts how offers or incentives will influence customer response, spending and interactions with a site. For many businesses, this type of technology automation is the missing link needed to make email marketing personalisation possible. In this review we will take a look at: How […]