Affiliate Marketing Tips and Strategies
Your business may not employ a data scientist at this time and that may be fine. However, if you are not thinking like one then you are missing something. As Jack Ma, Founder of AliBaba said we are leaving the age of Information Technology and entering the age of Data. All marketing insights […]
Machine learning uses algorithms to analyse data. The purpose being to identify patterns within the data. Once identified the patterns can be used to make predictions about specific cases as they arise. Machine learning then is analogous to human behaviour. Humans look at what goes on around themselves and then draw conclusions as to how the […]
Machine learning is the primary tool that organisations use to leverage data to evaluate what people do. The insights derived from machine learning can be used to predict how individuals behave under given sets of conditions. Conclusions can then be made as to what action to take in relation to an individual’s behaviour. In so doing machine […]
What are Predictive Analytics? Predictive analytics utilise statistical techniques including predictive modelling, machine learning, and data mining to make forecasts about future events. For businesses, predictive analytics can exploit patterns found in historical and transactional data to identify potential risks and opportunities. The predictive models created then guide decision making for future product development and marketing campaigns. Predictive Analytics can, in addition, detect customer issues and […]