The Current State of Email Marketing Strategy

In a survey by Pure360 over 600 email marketers answered questions to ascertain the present position of email marketing strategy.

The survey consisted of a breakdown of email marketing best practices. These included question on using autoresponders and tracking email analytics to leverage great conversions rates.

Insights Into Email Marketing Strategy

Further insight was provided into the popularity of email marketing across a range of verticals and geo locations.

Retail tops the chary with a massive 69% of email marketers using an email marketing strategy.

Last in the list were healthcare companies taking only 47%.

Here is the infographic – see what other interesting stats came up:


 the current state of email marketing strategy


Source – Pure360


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