Tips On How to Grow Your Email List From 5 Of the Best Bloggers On The Web


Do you know how to build up a solid email list that you can convert into a consistent and highly
profitable income?

Not many people do – and it certainly isn’t an easy question to answer. There can be many ways to build up an email list, but it can take time and serious effort – so how do you know which email marketing methods are going to work the best?

Like all things to do with business and marketing, it’s best not to try and invent the wheel. So, in an attempt to answer that question in this article we will take a look at some of the top bloggers on the web and find out what it is that they do to build up an email list that is able to drive consistent revenue to their site month after month.


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Where to place your subscriber opt in form so it features prominently
How to attract users to opt-in to your email list
How to create a high value free giveaway
How to use content marketing to build an effective list of email subscribers
How to write content that attracts site visitors to sign-up to your email list


1. Jasper Oldersom – Opportunity Building

how to start a blog

1. Where do you place your opt-in form so that it features prominently in your blog?

Whilst not dominating his site’s pages Jasper Oldersom is fairly aggressive with his placement of opt in forms. On the homepage of his blog for instance, the first thing you will see is an attention grabbing and curiosity inspiring message, with an opt in from right below if above the fold. Once inside the blog users will notice another opt in form that dominates the sidebar.

An additional opt in form can be found at the end of all of his posts which taps into the emotional response of the reader. If they like the post it is likely that they will like the email newsletters too, so it’s a good time for users to react to it immediately after reading it.

Pop ups on page exit are also used by Jasper to increase his sign ups. Whilst this is the most evasive of his sign up forms it only activates the first time a user leaves his site.

2. How do you attract visitors to opt-in to your email list?

For Jasper the key here is not to think about what you want but to think about what your user wants. Rather than trying to push for sales it is important to build up trust and long term relationships with users. They are not likely to provide you with their details without something that they need being provided for them in return. So focus here on what’s in it for them.

3. How do you create a high value free giveaway for your subscribers?

Jasper’s email automated email marketing series is crammed fill of highly useful content writing tips that get sent out to his subscribers’ inboxes on a regular basis. By providing so much valuable and free information he has developed a reputation as providing beneficial content to his users. In each message there is a fresh concept that is highly relevant to his particular niche. Because he has built up trust with his users he is able to offer promotional offer newsletters from time to time as well as adding offers to his email content.
4. What Content to You Use to Increase Email Opt In Conversions?

In terms of list building Jasper is not afraid to be aggressive to increase his email conversion rate. To ensure that his users opt-in he is a big believer in the following –

Tell your users why they should subscribe
Provide them with many opportunities to sign up
Guest blog on other sites and blogs – this will open up a new audience and new opportunities for gathering more sign ups to your list

Your content here is paramount to showcasing your products and services. It also allows you to show that you know about and are passionate about all things to do with your chosen niche. Jasper stresses that it is important for people to know that they can trust the information and the offers that you provide, if they don’t they are not likely to want to do business with you. When you are trying to encourage users to opt in remember to make sure that you are able to deliver on what you promise to provide. If you target a broad range of users with a tempting offer, but then are unable to deliver for sure you will increase your opt in rate, but your ability to convert those opt ins over time will diminish.

The trick is that you don’t need to attract everyone – but only those users who are interested in your services and likely to become a long term customer.

5. How do you write content that attracts your site’s visitors to sign up to your email list?

The golden rules of content are to keep it engaging and relevant. Jasper is fully aware that often you will be competing for readers’ attention as they are carrying out multiple other task whilst glancing at your blog, so it’s important to keep them fully involved. Consider for yourself how many blogs you see and out of those how many of them you actually read. Now consider – would you sign up for a blog that kept you engaged consistently or one that you just glanced over quickly?

6. How do you keep users loyal and active over time?

People like to do business with brands that they can rely and trust, so if you attract the right audience to your site and you treat them well in your email marketing retention strategy then you will retain them and keep them active for a long time to come. And this is where the real money is generated. If you are primarily concerned with trying to make a quick sale then the chances are the best you will get is a quick sale. However, if you keep your customers interested and coming back for more you will make a lot more in sales if they continually purchase products over the long term.

Be sure to keep contact with your users. Make sure that your email campaigns are consistent. Don’t, for instance, overload a user with 10 emails in one month only to send them 1 the following month. Put them in a position where they are expecting and looking forward to a message from you. This way you keep them interested and keep the trust alive!

Jasper gives us another helpful tip by explaining that he never would promote something that he wouldn’t be interested in purchasing himself. With so many affiliate offers to promote it’s important to provide quality over quantity.



2. Matt Thomas – Insider Secrets

how to start a blog

1. Where do you place your opt-in form so that it features prominently in your blog?

Having only one opt in form on your site is a big opportunity missed. Matt has three main positions for his opt in form – the sidebar, at the end of each post and on his about page and he suggests that you use well placed and less obtrusive forms in as many places as possible on your site.

2. How do you attract visitors to opt-in to your email list?

Matt is blunt in his appraisal here – no one cares about what you want. Your only concern should be what the market needs. Potential subscribers have little or no interest in what you want, they only want to know what’s in it for them! The first stage is to provide highly valuable content so that you develop a reputation as a provider who always delivers something that goes way over the limit in terms of the value that it provides..

Matt goes on to say, that the best sites and blog email updates he receives are from sites that provide such valuable content that you want to stop doing whatever you are doing to read the latest newsletter or email message. This is the because the best updates always provide a white hot tip that he can use to boost his own income.

Ask yourself, do people feel the same way about your emails? Would they stop doing what they are doing to read your messages?

3. How do you create a high value free giveaway for your subscribers?

According to Matt what you need here is a kick ass lead magnet – something that really taps into what keeps people awake at night.

Once you have the answer to your users’ nagging dilemma you can provide them with an information giveaway that will solve their problem – and with a bit of luck they will become a valuable long term subscriber. Remember though that once you have them a promise you must be able to deliver, otherwise that trust that you quickly established will dissipate just as fast.

As soon as you have the information ready to go, pop over to fiverr and in the “books and packaging” area you can choose a cover, add it to your document, convert it to pdf and you’re ready to go with your kick ass free giveaway!

4. What Content do you use to increase email opt in conversions?

Matt uses the SumoMe paid plan for his opt in forms which allows to split test his lead magnet page. That way he is able to optimise even further by A/B testing which one is performing better.

He also mentions that he had a lot of success generating subscribers using a call to action button on his facebook page.

One of his main methods for improved engagement are his email retention campaigns. In his daily email list updates as part of his unsubscribe link he puts an option to select weekly updates instead of daily and explains that he managed to retain around 38% of his daily list that would have unsubscribed. Providing your users with a choice is key, so that they feel that they are involved and can manage their own account with your brand.

5. How do you write content that attracts your site’s visitors to sign up to your email list?

Matt recommends checking out the “Ask Pat” podcast on YouTube. In each 10 minutes video internet marketer Pat Flynn answers just one question put to him by one of his subscribers. In so doing he is providing niche relevant content to his users, thus building up his knowledge of that area and, of course, more subscribers to his email list. The principal can be the same whether you are a vlogger or a content provider, delivering to your users specific needs like this can only increase your appeal.

6. How do you keep users loyal and active over time?

For Matt the goal is to help his target audience get what they want – everything else will fall into place. Help them find what they need and avoid losing what they have and your customers will remain loyal for the long term.


3. Zac Johnson – Zac Johnson 

how to start a blog

1. Where do you place your opt-in form so that it features prominently in your blog?

Zac uses a number of pop up boxes along with call to actions throughout his site. Whilst not studying in too much detail exactly how each of his pop ups perform his method does allow him to see instant results. He also takes the time to research what other sites in his industry are doing to attract their subscribers. He suggest taking a look at this post on top 32 email opt in pop ups used by some of the top blogs.

2. How do you attract visitors to opt-in to your email list?

Zac suggests finding something that is highly desirable but not overwhelming to your user but isn’t otherwise accessible elsewhere on the site. Something tempting and bitesized that will apply to a wide range of visitors will see a decent increase in sign ups. Offering a simple one or two page PDF, for instance, is more digestible than a 50 page ebook. Remember that your users often don’t have the time to digest large manuscripts of information, and more likely than not, are looking for snippets of information that they can instantly apply to their business and see immediate results.

3. How do you create a high value free giveaway for your subscribers?

Every so often Zac sets up a social sharing contest with a prize of a free premium blogging course on offer for the audience member withe most shares. For Zac the key to a successful giveaway is to keep it simple and advantageous for your users to share within their network of contacts. There are many top contest plugins out there with apps lie Rafflecopter or AppSumo which make running a social sharing contest easy and also to add follow ups, such as offering the courses to everyone who took part at a discounted rate.

4. What Content do you use to increase email opt in conversions?

Zac has had much success increasing his opt in rates by running webinars and partnering with other similar sites in his niche. The idea is to partner up with another site owner, market the webinar to yours and their contact list and then share the revenue accrued. In having your brand and content marketed out on the partner site list you then are able to reach a new highly targeted mailing list in your niche.

5. How do you write content that attracts your site’s visitors to sign up to your email list?

Much of Zac’s email list had opted in because they really enjoy and trust the content that he provides. Understanding the needs of his users is of paramount importance and then following up with simple steps so that they can improve their businesses one step at a time. He does this from the roots up – beginning with choosing a site theme, installing plugins, etc.

On ZacJohnson.com there are around 1,500 articles of outstanding and high ranking content. When you combine this with well placed opt in forms and call to actions you have the potential to grow an email list of months on end.

6. How do you keep users loyal and active over time?

The idea here for Zac is to build up a relationship with your subscriber list over time. We mentioned the walk through tips and lessons in the previous question. These gradually build up trust and by showing your users what to do next in each stage the relationship gets stronger and stronger. The last thing you should be thinking about is getting a user signed up and trying to make a quick sale.

Zac always optimises his signup forms and call to actions by running split tests. Those small percentages can be edged up to increase opt ins over time. It takes a lot for a site visitor to sign up and agree to receive emails so it’s important that you are providing something which will be of genuine benefit to them and their business goals.


4. Cody Lister – Market Doc

how to start a blog

1. Where do you place your opt-in form so that it features prominently in your blog?

Cody uses a homepage welcome opt in form that was inspired by VideoFruit. When you land on the homepage there is a huge eye catching piece of content that poses a question that you really can’t say no to. Beneath this comes the opt in form.

2. How do you attract visitors to opt-in to your email list?

Cody provides a lead magnet landing page and an email marketing course that provides some great info of real value to any email marketer out there. The content in the course really appeals to his target market and is a big pull for attracting his site visitors to opt in. For Cody unless what you offer provides over the sky value people just wont take note of it.

3. How do you create a high value free giveaway for your subscribers?

This requires some creative thinking. What is required here, according to Cody, is to tap into something that your users feel that they really are missing out on. Once you are able to offer them the missing piece to their jigsaw puzzle they will be lapping up your offer and come back looking for more.

4. What Content do you use to increase email opt in conversions?

Cody utilises social network campaigns and find that the results of these are amazing. He encourages commenters and sharers of his posts as much as possible and finds that the extra outreach works great for reaching new users and improving SEO. Cody combines compelling content with pre outreach and draws in thousands of subscribers per month with it.

5. How do you write content that attracts your site’s visitors to sign up to your email list?

When starting his blog Cody’s most important list building technique was marketing his content in his email campaigns and guest blogging. By marketing his articles to his list as it began to grow he was able to keep users engaged with his site and by guest blogging he was able to reach wider audiences in his niche that were already established or growing at the same time.

His focus has always been on using the right keywords that relate to the questions being asked. If your area of marketing is list building then your users would be interested to know what it takes to grow your list by 1,000 subscribers every month.

For Cody, it’s a no brainer. Keep your content “epic”, provide overwhelming value and make sure that your provide answers to your users’s nagging questions. In so doing, you keep your existing list engaged, attract new users by sharing and guesting and reactivate users who would otherwise remain dormant.

6. How do you keep users loyal and active over time?

Segmentation is key to Cody’s email marketing strategy. He is very concerned about not sending out too may emails or bombarding them with affiliate email marketing offers. He takes the time to think about what his users need and to only send them content that is targeted to their interests. Being able to provide relevant information to a highly targeted list is one of the benefits of email list segmentation as it engenders trust and is also great for your email reputation.

Ensuring that they are able to opt out easily enough if they want is essential for etiquette and good list hygiene. For Cody loyalty comes with providing valuable content and a service that respects the needs of each user. Once it has gone it will never come back, but the long term value of a loyal customer is worth much more than a quick sale.


5. Mike Wallagher – Start Blogging Online

how to start a blog

1. Where do you place your opt-in form so that it features prominently in your blog?

Mike makes use of his opt in forms by placing them immediately at the end of his best performing articles. He suggests trying to make it exclusive as opposed to putting opt in forms all over the place.

2. How do you attract visitors to opt-in to your email list?

For Mike honesty is important, if you can’t deliver what your users want then don’t promise that you can!

3. How do you create a high value free giveaway for your subscribers?

Everyone likes something for nothing right? And the beauty of internet marketing is that you can provide content and offers of amazing value for free. If you offer something relevant to your users needs for free, they will find it hard not to subscribe and you will see your email list start increasing right away.
4. What Content do you use to increase email opt in conversions?

Mike always keeps his marketing consistent – that is consistently providing great content. He also recommends looking at Backlinko.com for some excellent free and exclusive tips for building up traffic.

5. How do you write content that attracts your site’s visitors to sign up to your email list?

Mike makes sure that every one of his articles will rank well on google. As soon as he posts something, he says, it begins to generate traffic. So if the content is rank-worthy and people are able to find it then they will likely as not become a subscriber. A key element here is to provide the answers to people’s problems. You can find out what people need by browsing through Yahoo or Quora forums and looking at the topics under discussion. But keep the articles long and of the highest quality.

6. How do you keep users loyal and active over time?

Personality, quality content and looking to build relationships rather then pumping out affiliate marketing offers is the core of establishing a loyal database of users.


 

There you have it – some top snippets of information from some of the most successful bloggers on the web. Now that you have read through what they have to say it’s time to get started. Get your content and ideas rolling and start building up an automated email marketing cycle for getting the most out of your email subscribers’ list.
how to start a blog

And if that isn’t enough for you to get started – check out this article on How to Spend $1,000 a Month on Your Content Marketing Strategy


Don’t Forget – If you like what you have read here, if you have put it to use and it’s brought you some good results or if you have something to add that is a great way to increase your email subscribers’ list then Please Share it in the Comments section below……. oh and don’t forget to Share this Post with all of your friends!

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